Geraud Markets Liverpool Ltd is the largest and most successful example within the UK of a Public Private Sector Management Partnership of local authority markets. GMLL in partnership with Liverpool City Council now runs over 1,200 regular market days each year. In addition to this there are over 100 Speciality Event Market days, providing residents and tourists with access to excellent choice, value and quality.
Broadway (Indoor) Monday – Saturday
Garston Friday
Great Homer St Saturday
Monument Place Thursday, Friday & Saturday
Speke Wednesday
St Johns' (Indoor) Monday – Saturday
Tuebrook Thursday & Saturday
Toxteth Tuesday
Woolton Farmers' Market 2nd Saturday of every month
Ormskirk Farmers Market 2nd Friday of every month
Lark Lane Farmers' Market 4th Saturday of every month Hope Street Farmers Market 3rd Sunday of every month
Geraud Markets Liverpool Ltd’s partnership ethos and objectives are underpinned by a challenging and ambitious vision for the city council’s market service that is governed by the following mission statement and principal strategic objectives:-
GMLL Mission Statement
“To achieve the renaissance of the City’s Markets, restoring them to their former prominence in social, cultural and economic life through a wide range of shopping and trading opportunities, offering quality and choice to the local community and visitors to the city.”
Creation and Management of GMLL
The initial focus of the partnership was to ensure the successful service transfer from the city council to the newly established company ensuring service continuity and to address the ongoing financial difficulties that had characterised the existing service for many years.
As part of the business planning process the partnership developed its initial business plan with the principle aims to expand and improve the quality, efficiency and effectiveness of the service delivery in the City of Liverpool’s markets.
An essential element of the business planning process was to agree a service improvement action plan that would assist the partnership in monitoring performance and achievements against each of the objectives.
The plan is used as a key management tool to assist GMLL in making the step change required to deliver the future vision for the markets service. The plan encompasses all aspects of the partnership’s management including: Finance, Human Resources, Service Delivery, Innovation, Sustainability, Investment, Communication and Performance.
The prime Aims & Objectives of the plan are detailed below: -
Continually improving quality services to stakeholders through a vibrant, modern and profitable alternative retail shopping experience
Satisfying the needs and expectations of all stakeholders
Increasing accessibility to markets
Contributing to the health and well-being of the community
Treating all stakeholders with equal respect
Complementing the city’s retail and shopping strategies
Contributing to the city’s environmental, regeneration and business development strategies
Developing responsive and responsible staff through support, training and development
Continually improving markets to deliver Best Value
Raising the profile of the Markets Service
Added Value
In addition to the regular retail markets, extra added value is built into Local Authority contracts by organising and delivering a Market Events Programme. Below is an idicative Event Programme for Liverpool for 2007.
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